Advanced Micro Devices: Life beyond Intel |
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"It is a competitive market - there is absolutely no doubt about it." - Seth Walker, an Intel Spokesman, in February 1999. "AMD is their (Intel's) worst nightmare." - Ben Anixter, AMD's Vice-President (External Affairs), in December 2001. "Isn't it odd that for all the years during the early and mid-nineties, Intel was slowly increasing speed about 33 or 50 MHz at a time and prices were rather high? But then, AMD comes along and in two years, we can change 1000 MHz. I really like this competition thing, I just hope it lasts." - A Microprocessor Customer, quoted on www.geek.com. Enacting The David/Goliath StoryIn June 2001, the Sunnyvale, California (US) based microprocessor manufacturer, Advanced Micro Devices Inc (AMD) launched a new microprocessor, the 1.4GHz Athlon.
However, this did not come as a major surprise to industry observers who had watched the two companies battle each other for decades. In fact, AMD and Intel were even termed as the 'Pepsi and Coca-Cola' of the global microprocessor industry. Every-time AMD launched a new chip, Intel brought out a faster chip into the market, thus preventing AMD from gaining any competitive advantage.
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